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Online Preview Articles

Research and Reviews

Exploring Brand Positioning in a Sponsorship Context: A Correspondence Analysis of the Dew Action Sports Tour
Mauricio Ferreira, Todd K. Hall, Gregg Bennett
Abstract     

Moderating and Mediating Effects of Team Identification in Regard to Causal Attributions and Summary Judgments Following a Game Outcome
Robert Madrigal, Johnny Chen
Abstract     

The Social Construction of Knowledge in the Field of Sport Management: A Social Network Perspective
Catherine Quatman, Packianathan Chelladurai
Abstract     

The Role of Website Content on Motive and Attitude Change for Sport Events
Kevin Filo, Daniel C. Funk, Glen C. Hornby
Abstract     

The Matching Effect of Brand and Sporting Event Personality: Sponsorship Implications
Hyung-Seok Lee, Chang-Hoan Cho
Abstract     

A Method to March Madness? Institutional Logics and the 2006 National Collegiate Athletic Association Division I Men's Basketball Tournament
Richard M. Southall, Mark S. Nagel, John Amis, Crystal Southall
Abstract